Emmis Communications - Matrix
  • Contact us
  • JOIN
  • Login

Emmis Communications - Matrix

This model shows Emmis Communications Internal Communications Matrix.  As with Emmis audiences, repetition and mixed media helps drive messages, influence, and buyer behavior.  A key strategy for the Emmis change initiative involved utilizing many communication vehicles for building the brand awareness and influencing the culture.  All corporate communication mediums were identified with appropriate applications and objectives in this model.

Access Resource