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Smart employers use stories to amplify the effectiveness of all aspects of their talent management and development process, including employer branding, new hire orientation, employee engagement, training, and coaching.
Companies with great Employer Brands use stories to communicate what makes them a great place to work. Employers with inspiring, engaging new hire orientation programs use stories to communicate “You made a wise choice”, “You can be proud to work here”, “Employees can make a difference here” and other important messages new employees need to hear.
Leaders who inspire passion and commitment avoid “death by PowerPoint” and instead tell stories that inspire a “can do” attitude. Training and Organizational Development professionals who use storytelling and analogies are able to make their ideas more compelling, understandable, and “sticky”…to use Made to Stick authors Chip and Dan Heath’s terminology.
Stories also make training programs far more interesting and effective. They make your ideas come alive. While storytelling makes all types of learning more effective, it especially shines—and is especially important to master—in the emerging arena of eLearning. Because opportunities for leaving “learners” bored, distracted, and disengaged is much higher in the eLearning medium, it’s even more important for those involved in talent development to master the art of storytelling.
In this webinar, you get both a Big Picture and a Drill Down view of storytelling. In the first half, you will learn how to apply storytelling to all aspects of the talent management process, along with examples of each. In this second half, you will learn how to apply storytelling to training, with an emphasis on the eLearning medium.