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Any firm, no matter how large or small, whether it’s been around for 100 years or 10 years, needs to think about how to get to what’s next. You don’t have to be Steve Jobs to have the next great idea or create the next great product. What you need is a culture with the five key drivers that spark innovation and take those ideas to reality. This engaging, interactive session explores the five key drivers of innovation in any environment and shows you how to use that business event we all hate – meetings – to drive innovation.