Biography

I write, speak and train marketers and corporate executives to think like publishers. I specialize in social media for B2B companies. I love social media, but I don't think media is an answer to anything. Strategy should drive tool selection .

My specialties include: --Researching markets and customers; --Selecting content to publish; --Creating compelling angles, headlines and voice; --Writing stuff that people really want to read; --Building a business presence on social networks like Facebook, LinkedIn, Twitter and Google+; --Promoting content through social media: --Designing and staging live and virtual events.

I've written five books about online communities since 2007, including The New Influencers (2007), Secrets of Social Media Marketing (2008), Social Marketing to the Business Customer (co-authored with Eric Schwartzman, 2011) and Attack of the Customers (co-authored with Greg Gianforte, 2012). Learn more about my latest book at http://bit.ly/AOTCBook.