Colgate-Palmolive: Training Sales Executives
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Colgate-Palmolive: Training Sales Executives


This case study outlines a global training program for sales executives that develops business leadership capabilities through training seminars, partnerships with senior managers, and action learning.In this case study, you will find:•    Training Colgate-Palmolive’s Global Sales Leaders•    Company Background•    Strategic Reasons for This Program•    Audience for the Program•    Designing and Developing the Program•    Determining a Need for Training•    Program Design: A Global Task Force•    Training Objectives Based on Best Practices•    Methods of Media•    Introducing the Program•    Implementing the Program•    Global Partnerships•    Implementation Phases•    The Delivery Team•    Evaluation•    Ongoing Support and DevelopmentIntroduction to ProgramThe Colgate-Palmolive Company has recently developed a global training program for sales executives who are responsible for managing the company’s ...
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