AMD Case Study
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AMD Case Study

With revenues of over $2.5 billion and 13,000 employees worldwide, Advanced Micro Devices (AMD) is a global supplier of integrated circuits for the personal and networked computer and communications markets. The company produces processors, flash memories, programmable logic devices, and products for communications and networking applications. Given a rapidly changing workplace where the demand for new skills is in an ever-accelerating state of flux, coupled with the highly competitive and lucrative nature of Silicon Valley, AMD was concerned about its ability to recruit, and most important, retain employees. External factors affecting the organization included the complexity of living in an era of “Free Agent Nation.” New and exciting development opportunities proliferated: sky-is- the-limit stock options; inflated salaries; enormous sign-on bonuses; the lure of start up Internet-based companies with their own visions of the “Promised Land.” Beguiling terms such as venture cap...
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