Leadership Development Institute | Center for Talent Development | Integrated Talent Management | Talent Acquisition Specialists – BEST PRACTICE INSTITUTE For Search Term "Branding & Marketing"
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Branding & Marketing


Branding is the exercise of strategically defining an organizations value, typically focusing on products or services. Identifying an organizations differentiation clarifies what it believes and breeds customer loyalty. Marketing is the tactical activity involving advertising and sales, shifting brand products or services to market and increasing awareness and impact.

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Case Studies


Chevron’s Global Marketing Business Unit consists of 8,800 colleagues, operates in 90 countries and multiple markets with three strong brands, Chevron, Texaco, and Caltex.  Maintaining attention on the right business challenges can be daunting – especially at the individual colleague level.  M... Read More
Separation from The Bass Holding Company required a new strategy for the future InterContinental Hotels Group. As Treasurer, Richard Winter put it “We’ve been running a global hotel business like a regional pub business.”  A team had drawn up a strategy for the new business.  Peter Gowers, E... Read More

FedEx: Systems Thinking

By Louis Carter /CEO, BPI

With annual revenues of $18 billion, FedEx Corp. is the premier global provider of transportation, logistics, e-commerce and supply chain management services. The company offers integrated business solutions through a network of subsidiaries operating independently, including FedEx Express, the worl... Read More

Research


Comparison of Performance Management Vendors

By Bpi Staff /Best Practice Institute

The following is a survey of tools that enable the employee feedback that supports performance appraisals. The intent is to identify and measure those tools that compete directly with Skillrater. I have found that the “big” tools serve Human Resources and Human Capital Management in extensivel... Read More

Matching Analytics to HR’s Chief Goals

By Bpi Staff /Best Practice Institute

Almost every aspect of workforce management and top talent identification is viewed as a “high” or “very high” in terms of importance by the HR professionals in our survey. This shows that analytics has the potential to impact talent management at every level but may also signify that anal... Read More
When business dictates the next step is stretching outside the U.S., organizations must tread with care. While the company may have a domestic talent strategy, there is much to consider when looking for overseas talent. Each country has its own unique set of challenges, from how to obtain and tr... Read More

GLOBAL TALENT MANAGEMENT TRENDS FOR 2016

By Bpi Staff /Best Practice Institute

Continued global commercial volatility and unpredictability means talent strategies are constantly evolving. Talent scarcity remains a pressing concerns for most HR principles in 2016 and this is being reflected by a heavy strategic focus on talent sourcing and retention. Surprisingly, in a ... Read More

Most Loved Workplace Research

By Bpi Staff /Best Practice Institute

A new study from Best Practice Institute in partnership with CSI has revealed some surprising results. In a global survey of over 150 employees from Fortune 1000 companies, we’ve shown that employees who love their workplace are up to 4 times more likely to perform at a higher level than those wh... Read More

On Demand Webinars


Organization Branding & Legacy

By Bpi Staff /Best Practice Institute

What is the external message and internal promise that your organization offers stakeholders (consumers and employees)? With increased transparency through social media and peer-to-peer conversations and a direct tie between organizations’ brand strength and its attractiveness as an employer, comp... Read More

Benchmarking Best of Best Practices

By Louis Carter /CEO, BPI

Best Practice benchmarking is a critical first step toward developing and designing a leading edge program, system, or intervention within your organization. Before you venture out on your own to diagnose your own system, or if you have already begun designing, it is sage advice to look externally t... Read More
Karen Kocher, Chief Learning Officer at Cigna will present the business need, design, and implementation of programs and practices that support and empower customer centricity at Cigna. Her passion for creating social collaboration through smart mob organizing and adding global effectiveness through... Read More
Join Louis Carter and Christi O'Neill as they reveal the best and next practices of 2013, based on BPI research and conversations. Learn what organizations are doing to promote transparency through talent programs and data planning. Engage and share your talent challenges and success stories! Read More

Contagious: How Ideas Spread

By Bpi Staff /Best Practice Institute

Jonah Berger (author of Contagious: How Ideas Spread) will be presenting on how to create a Contagious Movement around Talent Programs on Wednesday, October 9 at 11:15amET. Learn more about decision making and social dynamics (e.g., social influence) and what makes ideas viral and products spread co... Read More
Just about everyone has jumped on the social media bandwagon. Companies are falling over themselves to engage customers and stakeholders in social media spaces, for fear of missing out on the social media “revolution.” Indeed, marketing and PR have been permanently changed by social media. Tradi... Read More

How to Create a Culture That Rocks

By Jim Knight /Owner & Founder of Knight Speaker and former Sr. Director of Training & Development at Hard Rock International

This interactive session is effectively designed to highlight best practices to create and maintain a strong internal employee culture. Because of its successes – publically and internally – Jim Knight, former Sr. Director of Training & Development for Hard Rock International will use the viscer... Read More
Smart employers use stories to amplify the effectiveness of all aspects of their talent management and development process, including employer branding, new hire orientation, employee engagement, training, and coaching. Companies with great Employer Brands use stories to communicate what makes th... Read More
Haig Nalbantian is Senior Partner and Founder/Leader of Mercer Workforce Sciences Institute Read More
As the economy attempts to crawl out of recession and businesses begin to focus on growth and opportunity, recruiting leaders are faced with new challenges in regards to attracting and recruiting top talent in an increasing competitive environment. Whether your organization needs to cultivate a ... Read More
David Ulrich and Norm Smallwood are Partners at The RBL Group Read More

Strategies for Attracting Top Talent (Recruitment Roundtable)

By Nancy Zentis /Organization Development Consultant, Institute of Organization Development

With globalization and the growing economy, recruitment professionals have their hands full. What is impacting the demand on recruiting top talent? Nancy Zentis will share her experiences in creating strategies that provide an effective way to recruit the top talent to your organization. Learn how w... Read More
While organizational culture has been touted since the early 1990’s as essential for business success, there has been little connection between organizational culture and individual (employee – candidate) “fit”. We have found that having the knowledge of “who you are” and “who you are ... Read More
Bev Kaye is author of Love 'Em or Lose 'Em Suzy Walther is the Global Head of Career Development at Bloomberg. Bev Kaye and Suzy Walther walk through the business case at Bloomberg for Career Development and the how the program was designed. Read More
Valerie Norton is VP of Talent Management and Acquisition at Broadridge Financial. Valerie shares strategies and models to build culture and leadership to drive growth. Read More
Brian Hults is Vice President Organization and People Development at Newell-Rubbermaid. Brian shares information on Newell-Rubbermaid's Learning Culture and Succession Planning. Read More
Having the knowledge of “who you are” and “who you are not” from a cultural perspective, can support the creation of an employment experience that is both authentic and congruent. By paying attention to congruence, alignment and fit, organizations can create an employment brand that will att... Read More

How To Prepare, Stage, and Deliver Winning Presentations

By Tom Leech /Presentations Coach/Seminar Leader/Speaker, Thomas Leech & Associates

As a leader you are constantly giving presentations and making proposals. Recently, PowerPoint and other software programs are proving to be more hurtful that helpful. Excessive use of effects and complicated graphics are causing criticism amongst audience members. It is time to shift focus and use ... Read More
New social technologies are popping up every day to allow us to connect and communicate in new ways. At the core, sites like Facebook are transforming the nature of relationships -- and with that, what it means to be a leader. That's because leadership has long been built on the concept of control -... Read More
Imagine for a minute that everyone at your company can: •Describe the value you provide, •Differentiate your company from the rest, •Communicate with confidence that your company stands behind what it says, •Communicate to job candidates what’s special, attractive, and exciting about w... Read More

Developing Best Practice Recruitment Strategies

By Zachary Misko /Vice President, Workforce Strategy, KellyOCG

Now more than ever the ability to develop and deliver an effective recruitment strategy is imperative. Candidate lifestyles have changed dramatically over recent years and many companies are still behaving as though it is 1985. Candidates and people in general are on the go more than ever and using ... Read More
Traditional marketing has been all about delivering a message for the top and spreading it through as many channels as possible. That worked well in an age when mass media dominated the communications landscape, but the world has changed. Today, messages began at the bottom and percolate up. The mas... Read More
Are you leveraging the Internet to grow your business? Whether you want to reach customers in your own backyard or you want to span the globe, there are tremendous opportunities to leverage Internet marketing, social media and content to grow your business. Read More

LinkedIn – Seven Best Practices

By Viveka von Rosen /BPI Expert, Linked Into Business

LinkedIn is the number one Business Social Networking tool available to business owners for two key reasons: its ability to exponentially grow your network through your connections, and a very sophisticated data mining search engine. These capabilities, combined with the other tools LinkedIn offers,... Read More
Cutting your price just to win the sale is business suicide. If you cut your price by just 10%, you have to sell 40% more just to make up the difference. If you’re losing business to lower-priced competition, this webinar will arm you with unconventional weapons and tactics to win the price wars. ... Read More

Green Recruiting

By Lizz Pellet /VIce President of Felix Global

Creating a recognizable "green" brand – one that effectively translates into a clear recruiting message, conveying your green conscience – can translate into a significant cost savings. When it comes to brand identity, it is critical to look at the bigger picture, and as recruiting slows in ... Read More
Many leaders are talking about the importance of spirituality in business. While this trend is gaining popularity it is often difficult to know what this term actually means much less how to implement strategies that allows for an integration of spirituality into business practices and environments.... Read More
This interview by BPI’s Lou Carter with Gordon Curtis will reveal key insights from Gordon’s upcoming book. It is based on a social networking framework developed from the most highly productive of 1000s of on- and off-line introductions Gordon has facilitated and analyzed as a leading executive... Read More
The fundamental driver of personal and business success is undoubtedly growth. In his new book on The Momentum Effect, “JC” Larreche has uncovered the mechanisms of efficient and sustainable growth, based on three research tracks involving hundred of corporations. His powerful and pragmatic road... Read More
By many accounts, the US workforce will have a shortage of about 14 million educated workers by 2020. That's not the end of the bad news. The high school dropout rate is increasing. Boomers are retiring in droves. And the most talented individuals don't even want traditional jobs anymore. Will you b... Read More
Baby boomers are beginning to retire and want to change the way they work. Our educational system isn't keeping up with our employment needs. One consequence of changing workforce demographics is that the competition for young, high potential employees is intensifying. To complicate the challenge, t... Read More
Hiring talented employees is arguably the most important job of management. When you have the right people in the right jobs, your business flourishes. Yet, companies must compete with fewer resources in an ever-tightening labor market. How do you become an employer of choice? What does it mean to e... Read More
While organizational culture has been touted since the early 1990’s as essential for business success, there has been little connection between culture and the employment branding process. We have found that having the knowledge of “who you are and who you are not” from a cultural perspective,... Read More
You are invited to join Norm Smallwood for a LIVE 45 minute webinar in which he will describe two transitions that take the practice of leadership to the next level. Norm is a recognized authority in developing businesses and their leaders to deliver results and increase value. His current work r... Read More
Typical product differentiation is no longer sufficient to get your products noticed and to stand out from competition as many consumers, especially younger ones, look for a “perfect” fit between what they desire and what is available. Traditional advertising is not a source of information or tr... Read More