Managing the Corporation in Crisis - Best Practice Institute
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Managing the Corporation in Crisis

Presenter: Jerry Murff, President & CEO of KWM Technologies LLC; Author of 'The Age of Developmentship', 'Intelligent Leadership', and 'The Utility Factor'


Even with balanced and holistic business performance, there may be times when external conditions almost blow the business apart. It is times like these that a crisis metaphor is needed if the business is to survive. This metaphor is the Apollo 13 mission. The recovery of the Apollo 13 space module with its occupants is one of the classic feats of people in the annals of pioneering endeavor.
A new derivational model has emerged for applying the Apollo metaphor to a business in crisis. It is called DSL (Derived Solutions Logic). DSL uses three derivational principles to identify solutions to the crisis. These principles are 1) the literary device of alliteration, 2) the number of completeness, 7, and 3) the principle of hierarchy. Two of these principles were used by McKenzie associates in deriving their notable 7S Framework© for analyzing a corporation. The associates identified skills, strategy, staffing, structure, style, and systems as the essentials of corporate analysis. But, having analyzed scores of successful business, they had become convinced that central to corporate performance was the core values of the company. Using alliteration they added the seventh and central factor of performance they called, shared values.
This webinar will provide examples of how to use the DSL model to exhaustively analyze the corporation in crisis and to identify essential strategies for survival.

What Will You Learn

•A corporation has seven distinct internal dynamics that must be addressed in surviving a corporate crisis
•Participants will be introduced to both a metaphor for crisis management and a model for applying the metaphor
•The leadership will learn that making saving the corporation’s people as their primary goal is the most powerful survival strategy
•Participants will learn of the crucial role of innovation and synergy in surviving corporate crisis
•Examples will be provided for deriving the essentials of survival in each of the business dynamics

Who Will Participate

Executives and managers at all levels of the corporation should participate in this webinar


Jerry Murff

President & CEO of KWM Technologies LLC; Author of 'The Age of Developmentship', 'Intelligent Leadership', and 'The Utility Factor'

Access Resource

60 Minutes