Internet Marketing with Impact

Presenter: Stephanie Chandler, CEO: Nonfiction Authors Association | Helping authors, speakers & consultants become more profitable.

Description

Are you leveraging the Internet to grow your business? Whether you want to reach customers in your own backyard or you want to span the globe, there are tremendous opportunities to leverage Internet marketing, social media and content to grow your business.

What Will You Learn

• Make your website more effective and convert visitors into buyers
• Improve your website ranking with the search engines
• Use and manage social media sites including Facebook, Twitter and LinkedIn for maximum visibility
• Leverage information products (e-books, reports, etc.)
• Build customer loyalty with electronic newsletters and e-mail marketing
• Comply with the CAN SPAM Compliance Act (or face big fines)
• Use articles, blogs, videos and content to drive traffic to your site
• Utilize pay-per-click advertising without blowing your budget

Who Will Participate

This presentation is ideal for corporate executives, marketing professionals, business owners and anyone who want to gain a better understanding about internet marketing and social media opportunities.