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Presenter: Lizz Pellet, VP of Felix Group Corp
Creating a recognizable "green" brand – one that effectively translates into a clear recruiting message, conveying your green conscience – can translate into a significant cost savings.
When it comes to brand identity, it is critical to look at the bigger picture, and as recruiting slows in conjunction with the slowing economy in 2009, it becomes increasingly critical for companies to invest the time to align their sustainability practices – from recycling and carpooling to telecommuting and video interviewing – with the message they communicate to all potential employees.
Join Lizz Pellet, Fellow, Johns Hopkins University and expert in organizational culture and employment branding on this enlightening program on creating a Green Recruiting function.
You'll learn not only how to create a "greener" recruiting practice but also how to successfully leverage a green image to the advantage of your company's employer brand and a better bottom line.
•The sustainability jobs of the future
•Readying your company for the Economic Recovery Exodus
•Introduction of a three step process to creating a green recruiting function: Evaluate, Eliminate, Illuminate
HR professionals, corporate recruiters, any professional working on the people side of sustainability programs.