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Presenter: Martina Mangelsdorf, Managing Director / Founder at GAIA Insights
Whether you like it or not, the demographic shift is happening and Generation Y (born 1980 – 1995) is coming to the forefront of the workforce. This generation differs from any previous demographic population because “Gen Y” grew up in an era shaped by conditions unheard of before: from digital social lives with 24/7 connectivity, global mobility and unlimited instant access to shared knowledge via the internet to unprecedented environmental challenges and highly individualized lifestyle choices. Consequently, Generation Y’s approach to life and work seems foreign to earlier generations. In fact, it leaves them downright confused: These erratic, demanding, impatient and tech-dependent Trophy Kids are supposed to become our future leaders?
In this webinar, Martina Mangelsdorf shares how Generation Y impacts the working world, focusing on five specific areas:
•Work Place & Environment
•Expectations & Motivation
•Leadership & Communication
•Attraction & Hiring
•Training & Development
Martina explains typical Generation Y attributes and stereotypes that should be utilized to leverage Gen Y talent. She also highlights some risk factors and provides a practical checklist to assess whether your organization is ready for Generation Y.
•What drives and motivates Generation Y
•How Gen Y wants to be led, hired and developed
•How to crack the code of communicating with Gen Y
•How to reframe Gen Y stereotypes into valuable business skills
•What is essential in preparing your organization for Generation Y
Business Leaders, People Managers, Human Resource Professionals, and anyone interested in enhancing their understanding and utilization of Generation Y talent