How to Lead Different Generations: Are You Ready for Generation Y? - Best Practice Institute
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How to Lead Different Generations: Are You Ready for Generation Y?

Presenter: Martina Mangelsdorf, Managing Director and Founder, GAIA Insights GmbH


Whether you like it or not, the demographic shift is happening and Generation Y (born 1980 – 1995) is coming to the forefront of the workforce. This generation differs from any previous demographic population because “Gen Y” grew up in an era shaped by conditions unheard of before: from digital social lives with 24/7 connectivity, global mobility and unlimited instant access to shared knowledge via the internet to unprecedented environmental challenges and highly individualized lifestyle choices. Consequently, Generation Y’s approach to life and work seems foreign to earlier generations. In fact, it leaves them downright confused: These erratic, demanding, impatient and tech-dependent Trophy Kids are supposed to become our future leaders?

In this webinar, Martina Mangelsdorf shares how Generation Y impacts the working world, focusing on five specific areas:
•Work Place & Environment
•Expectations & Motivation
•Leadership & Communication
•Attraction & Hiring
•Training & Development

Martina explains typical Generation Y attributes and stereotypes that should be utilized to leverage Gen Y talent. She also highlights some risk factors and provides a practical checklist to assess whether your organization is ready for Generation Y.

What Will You Learn

•What drives and motivates Generation Y
•How Gen Y wants to be led, hired and developed
•How to crack the code of communicating with Gen Y
•How to reframe Gen Y stereotypes into valuable business skills
•What is essential in preparing your organization for Generation Y

Who Will Participate

Business Leaders, People Managers, Human Resource Professionals, and anyone interested in enhancing their understanding and utilization of Generation Y talent


Martina Mangelsdorf

Managing Director and Founder, GAIA Insights GmbH

Access Resource

60 Minutes