Social Networking: Quantity or Quality? - Best Practice Institute
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Social Networking: Quantity or Quality?

Presenter: Gordon Curtis, Executive and Corporate Growth Coach, Relationship Strategist, Author, Speaker


This interview by BPI’s Lou Carter with Gordon Curtis will reveal key insights from Gordon’s upcoming book. It is based on a social networking framework developed from the most highly productive of 1000s of on- and off-line introductions Gordon has facilitated and analyzed as a leading executive transition coach and agent.

Gordon and Lou will discuss his current findings around professionals and executives prevailing struggle to find the right mix of internal and external social network efforts. In particular they will discuss how the social networking pendulum has swung too far in the direction of voluminous and low value digital connection. With this jumping on the online social networking phenomenon, many executives and professionals are unaware their precious business and career networking efforts are being spread so thinly that select, highly reciprocal relationships have suffered.

What Will You Learn

•The forces driving online networking’s false sense of security
•How to measure their networking effectiveness
•Why they may become an “armchair networker”
•Ways to focus their networking efforts for measurable results

Who Will Participate

•Those whose success is dependent upon their internal and external networking resourcefulness
•Those who are spending most of their networking time Linking, Friending, Following
•Those who feel their networking efforts could be more productive
•Those who avoid asking colleagues or outsiders for help


Gordon Curtis

Executive and Corporate Growth Coach, Relationship Strategist, Author, Speaker

Access Resource

60 Minutes