Organization Branding & Legacy

Presenter: Bpi, Learning and Leadership Development Staff, Best Practice Institute
Jim Knight, Owner & Founder of Knight Speaker and former Sr. Director of Training & Development, Hard Rock International Carrie Corbin, Head of Talent Acquisition Strategy & Employer Brand, American Airlines

Description

What is the external message and internal promise that your organization offers stakeholders (consumers and employees)? With increased transparency through social media and peer-to-peer conversations and a direct tie between organizations’ brand strength and its attractiveness as an employer, companies are focusing on interactive elements, long-term strategies & hiring needs, employee value propositions, and building a global reputation. Where will your talent intersect with your brand to create a meaningful legacy?

What Will You Learn

A case study from the Head of Training and Development from Hard Rock International on:
- Brand Strategy
- Employee and Employer Value Propositions
- Building a Global Reputation
- Also includes a powerpoint presentation from Carrie Corbin from American Airlines

Who Will Participate

BPI Community members, executives and experts