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Presenter: David Mann, Founder & Story Specialist, Simple Message
Everyone knows using stories will increase brand awareness. But what if you could also turn your brand message into a repeatable story? What if every staff member and client said the exact same thing about your company? David shows you how stories can be much more useful than just case studies and anecdotes. He shows you how to create a repeatable brand message that makes your employees and customers the hero...and makes you their valued resource for success.
- Classic story structure for marketing
- How to create a 10-second story
- Making your employee and customer the hero
This session is available to all BPI members.