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Priszm Brandz (KFC Canada) is one of the largest owners and operators of quick service restaurants in the world. Prior to beginning its transformation, Priszm’s stock price had declined from 9.78 to 1.75. Its past thirteen campaigns had not generated the desired results; same store sales growth had declined; the customer base had eroded, and the brand had not resonated with customers. To dramatically improve overall business performance, the company needed to transform its operational, marketing, product development, merchandising, and human resources processes. The Klapper Institute was asked to help the company begin the transformation through the creation of “Model Store” which would provide tremendous insight as to where value was created (and lost) and serve as a template for the national roll-out. Finally, “Model Store” was executed with one budget goal in mind… make it happen in 45 days!