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LinkedIn is the number one Business Social Networking tool available to business owners for two key reasons: its ability to exponentially grow your network through your connections, and a very sophisticated data mining search engine. These capabilities, combined with the other tools LinkedIn offers, make it a powerful communications tool for engagement with online communities generating exposure, opportunity and sales.
Unfortunately, the training LinkedIn provides is simply not comprehensive enough to be truly effective for the business owner. In this webinar I have distilled over 20 hours of classes into 7 key practices to make LinkedIn accessible and effective for the user.