Biography

With more than 25 years of experience in PR/communications, Laura helps companies develop standout positioning and create compelling storylines that build brand awareness and engage audiences in today’s changed communications landscape. Over the course of her career, Laura has worked with both large, established brands and emerging organizations, helping them to redefine existing markets or shape news ones and establish themselves as leaders within those spaces. Her experience spans both traditional, media-driven programs, social media efforts and direct communications. With a background in journalism, she has a strong passion for writing, instinctively understanding how to shape a narrative that can be leveraged in a variety of ways – from blog posts and bylines to infographics and videos – and used across today’s new paid, owned and earned media. Client experience includes: LoJack, CRICO Strategies, 1366 Technologies, Globoforce, Hall & Stewart, divisions of Xerox, among others.