Darlene Smith at Best Practice Institute
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Expert Detail

Biography

Dynamic and innovative demand generation and event management professional offering close to 20 years of achievement in marketing programs for ERP and cloud computing, with a focus on talent management. Possess and leverage strong collaborative and decisive leadership skills to design effective demand generation programs and large scale events. Stellar record of managing and motivating cross-functional teams and administering multimillion-dollar budgets. Proven ability to quickly establish rapport and trust with colleagues, clients, C-Level executives and key stakeholders, such as keynote speakers, partners and vendors. Accomplishments include: -Instrumental in generating $8M in won revenue and $20M in attributable revenue within one year through effective demand generation programs. -Planned and executed more than 55 events per year, including the Taleo World User Conference, which grew from 400 to 1.6K attendees during tenure.

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