Biography

Strategist, chief creative, product design and brand marketing executive with experience across wide range of consumer products and services. Strong record of achievement in developing and executing global brand strategies through storytelling, informed creative, innovative product design, relevant content, compelling experiences, strategic partnerships and marketing. Hands-on experience leading new brand creation, rebranding initiatives, expeditious brand refreshes and breakthrough marketing campaigns that deliver measurable results with sustainable success. Respected and skilled leader of cross-disciplinary resources, including consumer research, business analytics, user experience, product design, creative, content and marketing for various size companies and global corporations building premier brands. Mindful change agent with business acumen, operational expertise and human understanding integral to leading successful organizational evolution or revolution.