Joe Chappell at Best Practice Institute
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Expert Detail

Biography

With over a decade of B2B and B2C expertise across the professional services, technology and e-commerce sectors, I take pride in bringing a customer-first and digitally-informed approach to brand.

I love a great story. I am always looking for the story just beneath the surface—in words, in data, in the values that drive people. That’s why I am passionate about discovering the narratives that build a brand.

Content development, research, data analysis, and thought leadership are all passions of mine. But beyond telling good stories, I understand that being a good listener and hearing the stories of others is what ultimately delivers the brand to the customer.

Resources

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