Biography

You could sum up Jason Fried's philosophy as "less is more." Except that he hates that expression, because, he says, it still "implies that more is better." Fried prefers "less is less." It's a core principle of 37Signals, the Chicago-based company he launched in 1999 with Ernest Kim and Carlos Segura. The company started as a Web design firm. Then, in 2003, Fried hired David Heinemeier Hansson, a Danish programmer, to write software to keep the company's design projects organized. Soon, clients began requesting the program, and by 2005, software development eclipsed design in both revenue and focus. Today, 37Signals, which is run by Fried and Hansson, has a staff of 16 and more than three million customers who use the company's Web-based applications, such as Basecamp and Campfire, to collaborate and manage projects. Jeff Bezos, founder of Amazon, is the company's only investor.