Jean-Claude Larreche at Best Practice Institute
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Expert Detail


Alfred H. Heineken Professor of Marketing at INSEAD, author of the Momentum Effect. Specialized on the creation of efficient sustainable growth through excellence in customer focus, innovation and marketing. Combined academic career with business activities. Consultant of leading global corporations and Founding Chairman of StratX.


On-Demand Learning Sessions

Momentum Strategy: Brains for Growth

Learning Session | Published: May 08, 2013

The fundamental driver of personal and business success is undoubtedly growth. In his new book on The Momentum Effect, “JC” Larreche has uncovered the mechanisms of efficient and sustainable growth, based on three research tracks involving hundred of corporations. His powerful and pragmatic road...
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