“Test and Learn” is a term given to business practices
aimed at accelerating performance. It assumes that
learning is largely a heuristic behavior of trial and error.
It’s a pragmatic learning experience in which people
are satisfied with “good enough” solutions that could
be optimal if pursued.
Test and Learn uses similar experiences to solve
problems. Hitting a wall, the testing path moves to the
right or left until it can move forward, learning as it
goes. In business, Test and Learn frames strategies that
accelerate the learning by running tests, building data,
and analyzing the history for predictive solutions.