What Social Media Means for Leadership - Best Practice Institute
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What Social Media Means for Leadership


Just about everyone has jumped on the social media bandwagon. Companies are falling over themselves to engage customers and stakeholders in social media spaces, for fear of missing out on the social media “revolution.” Indeed, marketing and PR have been permanently changed by social media. Traditional marketing methods haven’t disappeared, but our increasingly social-savvy audiences have changed their expectations about how companies interact with them online. But the “revolution” in marketing is actually just the tip of the iceberg. Companies that are the most engaged in social media are seeing the impact not just in marketing, but also in key organizational processes, structures, and even culture.

In this session, authors Jamie Notter and Maddie Grant will show how the prevailing leadership and management models have been stuck in “machine thinking” for decades, and social media is now shining a light on a new, more human approach to organizations. By embracing the principles of open, trustworthy, generative, and courageous, organizations can solve perennial problems of agility and engagement and become more compatible with social media in the process.