Webinar Detail
Presenter: Jim Mathis, Best Selling Author and Speaker, The Reinvention Nation, LLC.
A personally challenging and value changing presentation that will alter your global outlook. The only reason to give a speech is to change the world. The economy isn’t down - it’s different. Two things are certain: It isn’t coming back like it was; and you will need to be prepared for the way it is and the way it will be. With recent events, the realities of our business have changed permanently. 2009 had changed the way we do business forever. You don’t manage change, you manage how you react to it. No matter what you sell, the next year is probably the end of the way most of us do business. 72% of North America's organizations will have to reinvent the way they do business in the next 2 years! The truth is that the business you are in is not determined by you but rather by the need or want that is satisfied when the customer buys your product or service. To be effective at managing and marketing your business, you must see yourself from the customer's point of view. A product or service is a convergence of customer value satisfactions. Before you have a value driven marketing approach, you must identify these values as indisputable truths.
•Discover realities about your business and your industry that you can’t see on your own
•Develop a market-oriented environment that brings you closer to your consumer
•Deliver what your customers are buying, rather than what you are pushing
•Learn to identify positive and potentially negative market effects
•Respond to a cyclical recession model
•Become a category of one in your market
•Develop market strategies that identify new or overlooked markets
•Convert product-driven marketing efforts into value-driven marketing
•Indisputable truths that will absolutely differentiate you in a global marketplace
C-level individuals, senior executives and top management. Those below that level aren’t in position to make the changes and re-invent the business without permission and total backing by the CEO, COO and CFO.
