Missions, Challenges and Quests
By Chris Davis, Learning Manager, Cigna 
 
Cigna University developed a series of ten Quests to test the usability of the JAM Social Collaboration platform and as a way of introducing the functionality of the platform in a fun and engaging way. 
Missions, Challenges and Quests are essentially different words for the same thing. They require users to perform a prescribed set of actions, following a guided path by design.
Premise:
Each day a new Quest was emailed to participants. Their mission, should they choose to accept it, was to complete the Quest and post their achievement in the Quest newsfeed. The mechanics were progressively more difficult. The social difficulty also increased over time.
Objectives:
·       To engage learners and managers in a collaborative, social and mobile learning experience
·       To expose the benefits and capabilities of Cigna's next generation learning solution
 
Duration: 2-weeks
Help & Support
The key to completing each Quest could be found within a short video posted on the Help tools and resources area of the JAM social collaboration site.
Rewards & Recognition
Upon completing the Quest users earned 1,000 experience points. A Public (Read Only) JAM Group owned by Cigna University publishes the name of the first individual to complete the Quest each day
Business Gamification
The Quests leveraged gamification mechanics (e.g. 1,000 Experience Points per Quest, Kudos, Badges and System-Wide Recognition in the Quest JAM Group). We asked the learner to let us know when they completed their Quest. The learner posted in the Quest JAM group. This gave the learner “bragging rights” and some prestige for being one of the first to complete the Quest. Bragging rights and prestige are what’s known as ‘social rewards’ in the world of business gamification.
Metrics
 

The Quest survey feedback was very positive (e.g. 51.8 percent of those surveyed gave a score of (5) on a scale of 1-5 when asked if the Quests were an effective way to learn and practice using the new JAM social collaboration tools. The average score for this question was 4.33. One participant commented, “I thought the Quest was a great way to learn. It really engaged me in completing each task. I did learn more this way than I would have over the phone in a training call. Good Job to all who created this Quest.”