Webinar Detail
Presenter: Harry Klein, President, Customer Engagement Strategies, Inc.
In this webinar, participants will learn the value of segmenting customers in an effort to drive top and bottom line performance. Participants will learn the Four Stages of Customer Interaction and how the model can be used to drive customer segmentation strategies.
Three specific customer segmentation strategies that will directly drive top and bottom line performance will be presented, as well as 12 specific recommendations that offer guidance for anyone considering a customer segmentation project.
